What are you promoting: Choosing a goal and funnel model

In this block, we define our ultimate goal. This is a critically important stage because depending on what exactly you are promoting, the choice of tools in Deskgram 2 and the architecture of the funnel change drastically.

Let's break down the main directions and how the logic of work is built for them.

Part 1. What are we promoting?

1. Telegram Channel

If your task is to boost your Telegram channel, then promotion to a mass audience works perfectly here.

Which tools to use:

Neuro-commenting, mass mailings to groups, and Neuro-chatting.

In neuro-chatting, the bot perfectly demonstrates your expertise: it monitors chats for keywords and gives meaningful answers.

What the logic (Bundle) looks like:

1. The working account has a beautifully designed profile (the bio contains a link to your channel).
2. An active Story is posted on the account.
3. The account leaves a meaningful AI comment in someone else's chat or under a post.
4. A live user sees an adequate comment from a "live" person, goes to their profile.
5. Sees the story and a link to the channel → goes to the channel.
6. In the channel, they see a pinned promotional post. And here is an important nuance: the promotional post transfers them to the Bot, and the bot gives access to the main content.


Nuances for different types of channels:

• Public channel: We drive traffic strictly through a promotional post to the Bot. The bot gives a link to the desired resource.
• Private channel: Here you can give a direct link to join, but there must be a Captcha Bot on the requests. When a user sends a request to join the channel, the bot automatically writes to them in PM (it gets the right to do so!). Thus, we kill two birds with one stone: we get a subscriber, and we drive them into the bot's database.

2. Specific Offer (Product, Service, Affiliate program)

If you are driving traffic to a specific product or arbitrage offer, the logic remains similar. It is advisable to hide the offer in the bot. You attract attention through spam or commenting, transfer the person to the bot, and there the bot beautifully presents your product, gives links to purchase, and finishes off with discounts.

3. Training and Info-products

For the info-business, warming up the audience is critically important. Cold traffic will not buy anything from you on the first touch.

Where is the best place to warm up? Bots are ideal — you can build an automatic chain of emails for several days/weeks in them. Or use a hybrid bundle: Channel + Bot.


BUT! You can limit yourself to the simplest bot that will send the user your promotional post after sending /start and that's it.

Part 2. Choosing a funnel model

So, based on your goals, how exactly are we going to drive traffic? There are three main paths.

1. Direct funnel to the channel (NOT recommended)

Driving traffic directly to a channel (especially a public one without a captcha bot) is a loss of leads. A person came in, scrolled, forgot to subscribe, and left. We use this method only if it is a private channel, at the entrance to which there is a bot accepting requests.

2. Via PM (Direct spam in PM)

This model is suitable for specific directions and narrow niches. For example, motivated traffic arbitrage, B2B services, or complex consulting.

How it works:

1. The Deskgram 2 parser collects a hot database of users (for example, those who are writing in competitors' chats right now).
2. Mass "spamming" is carried out on this database from dozens of working accounts.
3. The spam message contains a redirect link to your main (target) manager's account.
4. The user goes to the manager, and there a person (or a configured branching autoresponder) processes the lead and closes the deal.

3. Funnel via a Bot (IDEAL MODEL)

The golden rule of promotion: Wherever you can shove a bot, you must shove a bot!

This is the absolute standard for 90% of tasks. Traffic can come from anywhere (mailings, comments, mass-looking, stories), but the final collection point must be a bot. Only a bot will allow you not to lose the audience, warm it up, and monetize it several times.


Summary of Block 1:

Decide what you are selling. Design profiles for this goal. Choose a funnel (via a bot or redirecting to a manager in PM). Once the foundation is ready, you can move on to creating the channel and bot itself.

More on this in the next guide!