Guide 7.2 — Analytics: Counting money, not clicks

In Telegram automation, it is easy to get carried away with the process of launching tasks, forgetting about the main thing — money. To turn Deskgram 2 from a "toy" into a source of income, you must calculate your unit economics.

1. Control Point: Expenses

You need to know the cost of your "combat unit". Before launching a task, summarize the expenses in a table:

• Accounts: How much you spent on purchasing profiles.
• Proxies: How much proxies cost for the period of work.
• Premium subscriptions: If you "accelerated" accounts via Premium, this must be taken into account in the expenses.
• AI and third-party services: Topping up the OpenRouter/Mistral balance, paid checker services, etc.

Advice: Start a simple table (Google Sheets) where you will have a column "Costs per 1 account". This will help you see the picture in dynamics.

2. Cost Per Lead (CPL) Formula

Your main metric is CPL (Cost Per Lead), the cost of one interested user.

The calculation looks like this:

Total costs (consumables) ÷ Number of leads (those who reached the bot/manager) = Cost of one lead

Example: You spent $50 on a farm of 30 accounts and consumables. This farm brought you 100 applications to the bot in a day.

$50 / 100 leads = $0.5 (cost per lead).

If your product/service brings more than $0.5 from one client, then the bundle is working in the plus. If less — you are working at a loss or "at zero".

3. Analytics inside Deskgram 2

The program gives you all the data for calculation:

• Task Manager: Here you see the exact number of messages sent and the execution status.
• Bot Statistics: If you drive traffic to a bot (as we taught in Guide 2.1), then you take the analytics on the number of clicks on the "Start" button and link clicks directly from the bot's statistics (or an external CRM system).

4. How to increase ROI?

If you see that the cost per lead is too high, you have only two levers:

1. Reduce costs: Buy accounts cheaper, switch to free AI models (Mistral), optimize proxy work.
2. Increase conversion:

* If few people go to the bot — change the promotional post or creative in the stories.

* If people go to the bot but do not buy — then the problem is in the warm-up chain or the offer.

* If people go to the channel but do not click on the link to the bot — then the post in the channel is not motivating enough.