Guide 6.3 — The art of warm-up: How to turn leads into clients

Warm-up is a series of touches that form three things in the user: Trust, Desire, and Confidence. If a lead has gone to your bot, they are already "warm". Now you need to make them "hot".

1. Warm-up via Bot (Automated funnel)

A bot is your personal manager who works 24/7. The logic of the warm-up here should be linear and logical.

Example of the "Classic Warm-up" structure:

• Day 1 (Getting value): Issuing a lead magnet (guide/instruction/promo code). The user is satisfied, they got what they came for.
• Day 2 (Acquaintance/Expertise): A short story from you or your company. Who are you? Why can you be trusted? A case or fact that confirms your competence.
• Day 3 (Problem and awareness): A "Pain" post. Describe the problem your audience faces, and show what sad consequences it leads to if not solved.
• Day 4 (Solution): Presentation of your product as the ideal tool to solve that very problem. Mandatory — a trigger of urgency or scarcity (discount for 24 hours, limited number of places).
• Day 5 (Squeeze): Reminder about the closing of the offer. Working with objections.

Principles of working in a bot:

1. Short messages: Do not write "sheets" of text. 2-3 paragraphs — maximum. A person in Telegram reads "on the run".
2. Buttons (Inline menu): Do not force the user to write text. Let all communication go through buttons.
3. Segmentation: If the bot allows, put tags. Whoever clicked the "I want to buy" button — we send them a squeeze. Whoever remained silent — we send them another case.

2. Warm-up via Channel (Trust and expertise)

A channel in conjunction with a bot is your "knowledge base". The bot is the point of sale, and the channel is the place where the audience is convinced that you are really an expert.

How to manage a channel so that it warms up:

• Results (Cases): Photos/videos of how your offer helps people. People do not buy a product, they buy a result.
• "Behind the scenes": Show the work process. This removes the barrier of distrust.
• Answers to questions: Take questions asked in the bot and make posts out of them. This proves that you hear the audience.
• Interactives: Polls, voting, short thoughts. The more a person "pokes" at your channel, the higher it is in their list of chats (Telegram algorithmically raises the channels with which the user interacts).

3. Secret "Squeeze" techniques

Even if the bot sent 5 messages and the lead is silent — do not give up.

1. Reactivation (Push on the database): Export the IDs of users who clicked "Start" in the bot but did not buy. Do a mailing to them with a fundamentally new offer or question: "Saw you took the guide, but didn't study it. What's the snag? Need help?". Often people return to the dialogue on such questions.
2. Changing the context: If a person does not react to a "head-on" warm-up, try changing the presentation. Change the format from "Buy" to "Free breakdown/test".
3. Cross-selling: If a lead bought your cheap product — offer an expensive one. If they didn't buy — offer something free but useful to keep them in your ecosystem.

Main advice:

Warm-up is not about pushing. It is about creating the feeling that you are the only logical choice to solve a person's problem. In the bot, they get information, in the channel — confirmation of your expertise, and in mailings — your personal touches.