Guide 6.2 — Content in the channel: Minimum effort, maximum conversion

The question of "what to post in the channel" often puts beginners in a stupor. Let's divide this topic into two parts: Proxy channels (those hanging in the bio of your working accounts) and the Main channel (your platform for warm-up).

1. Content for proxy channels (Your working "storefronts")

The task of a proxy channel is not to teach, not to entertain, and not to collect reach. Its task is to sell a click on the link to the Bot.

You don't need to post there every day. It is enough to make high-quality "packaging" once:

1. Promotional post: This should be a strong offer (structure: Pain-Solution-CTA, as we discussed in Guide 6.1).
2. Pinned message: This post must be pinned.
3. Volume: 1–3 posts will be more than enough. One — the main one with the offer, the second — with your case/results, the third — with answers to frequently asked questions (FAQ).

Why shouldn't you post more?

The user goes to the profile, sees the link to the channel, and clicks. They want to see the answer to their request. If they see 30 posts "about nothing", they lose focus. They need to immediately see a button or a link to the bot.

Your proxy channel is not a magazine, it is a landing page.

2. Content for the main channel (Your platform)

If you decide to drive traffic to your main channel (instead of a bot or as an addition to it), the rules of the game change here.

What to post so people don't unsubscribe:

• The 80/20 Rule: 80% of the content is useful (guides, breakdowns, lifehacks, success stories), 20% is direct warm-up for the product/service.
• Personality (Life content): People subscribe to people. Don't be a robot. Share your successes, fuckups, thoughts. This builds trust.
• Dynamics: Alternate formats: text posts + short video messages (circles) + polls. Polls are the best way to engage the audience and increase reach.

What NOT to do:

• Copy-paste: Reposting news from other channels without your author's position is garbage.
• Only "salesmen": Posts like "Buy, buy, buy" will cause a wave of unsubscribes in a week.

Summary: How to work in "Autopilot" mode

To avoid wasting time managing a network of channels, use the repost method:

1. Create one main channel where you post high-quality content once every 1-2 days.
2. In Deskgram 2, when creating channels for your working accounts, simply insert links to posts from this main channel.
3. Thus, you will always have relevant and fresh content in each proxy channel, while you spent time on only one post.

Your focus should be on the Bot. If you are driving traffic, your #1 priority is the message chain in the bot. That is where the main sales take place. And the channel is just an "additional touch" where you show your expertise.