Guide

Guide 4.5 — Story Mentions

Promotion strategy through mentions in Telegram Stories. How to create clickable stories, design account profiles, and automate the sales funnel via Deskgram 2.

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Key Takeaways

  • Visuals: You are not limited to text. You can use photos or videos. High quality video creatives are the key to high conversion.
  • Clickability: You add a sticker link to the story leading directly to your bot. The user clicks on it and immediately finds themselves in your funnel.
  • Loyalty: A mention in a story looks less intrusive than an "incoming" message from a stranger, so the level of negativity and spam complaints is significantly lower here.
  • How to do it: You create one "mother" channel and fill it with high quality content (posts with offers).

Story Mentions (Mass-tagging)

Story mentions are a kind of "elite" alternative to PM mailings. While regular spam can be annoying, a beautiful mention in a story is perceived by the user as full-fledged content.

👉 Technical guide on setting up the module in Deskgram 2

Why does it work better than PM?

  1. Visuals: You are not limited to text. You can use photos or videos. High-quality video creatives are the key to high conversion.
  2. Clickability: You add a sticker link to the story leading directly to your bot. The user clicks on it and immediately finds themselves in your funnel.
  3. Loyalty: A mention in a story looks less intrusive than an "incoming" message from a stranger, so the level of negativity and spam complaints is significantly lower here.

Strategy for preparing accounts for Mass-tagging

To get the most out of this tool, accounts must work as professional "storefronts". Here is how to prepare a network of accounts for work:

1. Infrastructure Preparation (Proxy Channels)

For additional traffic monetization, we don't just tag people, but "force" them to go to the profile. A channel must be linked in the account profile.

  • How to do it: You create one "mother" channel and fill it with high-quality content (posts with offers).
  • Automation: When creating channels via Deskgram 2 for each working account, you simply insert links to your posts. The software itself will create a network of channels and fill them with your content (reposts).

👉 Guide: How to create channels and add them to the account profile

2. Preparing the database

You need to collect a list of users (usernames) that you will tag in advance. The more targeted this database is, the higher the return.

3. Creatives

Prepare a series of pictures or videos. Remember: your task is not just to tag a person, but to make them click on the sticker link inside the story.


⚙️ Checklist before launch

In order not to drain the budget and get conversions, check the completion of all points:

  • [ ] User database: The list of target usernames is ready.
  • [ ] Creatives: High-quality videos or photos on which it is clear where to go and why.
  • [ ] Channel network: Accounts are designed, channels in profiles are linked and filled with content (reposts from your main channel).
  • [ ] Bot funnel: The bot is configured, the sticker link in the story leads exactly to it.
  • [ ] Test run: Make a test tag on your account, go through the entire funnel from the story to the bot — everything should work like clockwork.

As soon as everything from the list is ready — you can proceed to setting up the module and launching mass-tagging!


Helpful Links